8 free, editable templates

Sales follow-up email templates

Follow up after demos, proposals, and silence — with one clear next step in every email.

Edit any message below before copying. Replace the details in [square brackets]; they are plain text, not automatic fields. Edits stay on this page and are not saved when you leave.

Follow up after a demo

Suggested shortcut /demofollowup

Recap what they cared about and propose one next step.

Follow up after no reply

Suggested shortcut /noreply

Short and easy to answer.

Follow up on a proposal

Suggested shortcut /proposalcheck

Offer to walk through it and ask about the decision process.

Follow up after a meeting or call

Suggested shortcut /callrecap

Send while the conversation is fresh.

Check in during a free trial

Suggested shortcut /trialcheckin

Offer help with the one thing that matters most.

Re-engage an old lead

Suggested shortcut /reengage

Give a new reason to talk.

Ask for a referral

Suggested shortcut /referral

Ask after a good outcome, and make it specific.

Send a polite break-up email

Suggested shortcut /closeout

Close the loop respectfully; it often gets a reply.

Personalize a saved follow-up when you insert it

In LazyBoard for desktop or Chrome, create a snippet called “Demo follow-up” with the shortcut ;demofollowup. Unlike the square-bracket placeholders above, double-brace fields prompt you for values when you insert the snippet.

Save this snippet

Example values

  • Contact: Daniel
  • Day: Tuesday
  • Main problem: slow ticket replies
  • Next step: a trial for your team
  • Your name: Sam

The inserted message

See the dynamic fields guide for more field types.

Published October 25, 2026. Examples prepared with AI assistance and reviewed by the LazyBoard team.